Ideas for a real estate website and blog

Create a Responsive Website with Multiple Search Features

Internet users are diverse: they access websites in different ways (the number of mobile devices is growing every day), and they want to search for properties in different ways.

Make sure that your site can display equally well on any device and that there are various ways to search.

Set Up Landing Pages or Lead Capture Forms on Your Website to Generate Leads

Lead capture forms are a great way to get information about potential customers. Set up forms so that they are shown after the ad is clicked and before the visitor receives all the information about the property on your site.

In addition, there should be additional forms on each page of the site to collect potential customers who want to receive more information. Forms should ask for a name, phone number, email address, and have a question box.

Place contact information on every page of the website

Since lead generation is one of your top priorities, your contact information should not be hidden or placed on just one page of your site. Post your contacts prominently on every page to make it easier for potential customers to find.

Include beautiful free terrain images

When it comes to creating a great online experience for website visitors, nothing does the job quite like photography. It can be difficult to access royalty-free images, but it’s worth trying to find the right online resource to get great shots of your region.

Give information about expenses and put a calculator on the website

Most clients have financial questions. Create a document that you can give to leads to help calculate your costs before, during, and after the sale.

Use Calls to Action to Increase User Engagement

Most people place calls to action at the end of a blog post, but you should use them in other areas of your site as well:

sidebar offers to subscribe to the newsletter

home page area asking you to contact you

lead capture form at the top of the page so people can get more information about the property

Effective calls to action are enticing, they get the user to take action on your site.

Add recommendations to your homepage

Once you’ve asked for testimonials and recommendations from your most loyal customers, post them on your homepage.

Add Social Reaction Buttons to Your Website

Social sharing is a huge part of generating referral traffic and online brand awareness. This process should be easy for your website visitors so that anyone can click on them and share content quickly and with minimal effort. These buttons are standard included in many themes in popular CMS, or you can install a plugin for your site

Write content and post it on the blog regularly
Successful marketing begins with the consistent creation of content to promote the site. This improves search engine optimization, generates traffic, and delivers real value to customers.

Consistency is critical in blogging: you should publish 2 to 5 posts a week about your market, news, and real estate statistics.

Make content useful

Almost every lead you come across will have a lot of questions about buying or selling, which means you’re likely to be answering similar questions over and over again. Try to find resources that might help users.

Create your own downloadable or printable guides that you can give to leads. Manuals should contain as much information about processes and expectations as possible.

Vary your post topics

Not every post has to be long. In fact, most readers love variety. Create a mix of posts, ebooks, infographics, videos, photos, lists, and more.

Use content from other sources to include on your site. Not every piece of text on your site needs to be completely original. Efficiently tracking content from other sites, citing the original source, and adding your own point of view makes content creation easy and fast.

Create multiple sites

While you may already have a real estate website, many successful agents representing large geographical areas or many properties create multiple real estate websites, each covering a specific market niche and targeting specific client needs.